Sounds Like Branding going worldwide
Slightly OT but not really: Jakob Lusensky's book "Sounds like branding" (with design by Robert Samsonowitz, who brews a great beer besides playing in We Live in Trenches) will be getting an international release in July: http://www.soundslikebranding.com/?p=2136
The book's subtitle is "How to use the power of music to turn customers into fans", in case that helps perk your interest.