Presenting Lovly.no
Lovly.no, the Norwegian music industry's new web initiative, is now online. What they say:
This is a music scouting service created by all music organizations in Norway to promote Norwegian music and show that there is a lot of good services where the public can listen to and buy music. And we're doing that through helping the public discover new Norwegian talent, not with a whip and a pointing finger...
The service is crawling blogs, twitter. last.fm etc to create top 10 lists showing the artists with most online buzz. The public can read tweets and the latest headlines from blogs about their favourite artists, listen to free 30 sec samples or click on listen/buy buttons that will launch icons for a lot of services available in Norway or share their favourites on Facebook and Twitter.
The goal is to promote Norwegian artists, ease discovery of new music, increase traffic to music blogs, showcase all the good services and get more bloggers to write about new Norwegian music.
Seems weird to me that they're not running the site in English to attract an international audience, but it does appear that they're doing a decent job of assimilating a lot of data from around the web.