Moto Boy as a music box

Songs I Wish I Had Written is releasing the music of Moto Boy in one of the most old-school, lo-fi ways possible: as a music box. See here: http://www.youtube.com/watch?v=qXC4I_ebIIA&fmt=18
Download the song in question: http://www.songsiwish.com/motoboy/Aroomwithoutyou.mp3
They're not the first to do it (Mogwai did the same awhile back), but it's certainly not commonplace. Says the label: In true Songs I Wish spirit we give away the music digitally and charge for the manufactured gadget. We test Seth Godins interesting Seinfeld curve theory that there is no room for the middle price range – no one pay $4 for a Seinfeld episode on TV, but to pay $200 to see Jerry in Las Vegas is not a problem. Applied to music, it's even more true. $1 per song is a construction made up by record labels that is/was doomed to fail. In Godins words: "because if you're not scarce I’m not going to pay for it because I can get if for free."
So $0 for MP3 and $25 for a totally unique musical box!

Read more: http://www.digitalrenaissance.se/2009/01/13/free-expensive/