The NYC press is starting to hype Madrugada on the eve of their week of showcase shows. They are a 'Pick Of The Week' in both Time Out and The New York Press, they have a write-up in The Village Voice and also in the New Yorker. NYP said the band are "the Norwegian Radiohead", Time Out says "Grit" is "an incredibly cool album" and VV describes them as "Norwegian indie boys who play up their noisy side amid bleak, beautiful melodies."