MP3: Donkeyboy - Ambitions

Here's another song I'm semi-obsessed with right now, though not nearly as deep as Susanne Sundfør's latest. I typically make a point of being at least vaguely familiar with most chart-topping bands because you never know -- sometimes the cream really does rise to the top -- but I had always ignored Donkeyboy because their name sucks and also because, for some reason, I thought they were a hip-hop act and Norwegian hip-hop is almost always awful. I'm late to the game, but I stand corrected! Now I know: Donkeyboy is a fine mainstream pop/rock act that manages to be successful by employing smart, strong hooks with a touch of 80s pastiche. It's a good formula, it worked out well for Superfamily at home in Norway and The Sounds sure seem to do well by it, though I'd argue they are far less "smart"; now Donkeyboy are attempting to take it to the next level (apparently Sweden is already conquered). Good luck to them, I say. They might be a tad too unassuming to break in territories where bold and brash win and that's a shame because that's yet another reason they're a good band. I see bands like Datarock and I think "trying too hard," yet people still seem to like them. Whatever, it's not as if I didn't already think the music biz was a shitsystem.

Donkeyboy - Ambitions